We developed the new place brand for Murwillumbah as part of a CID Pilot Program, in collaboration with the Chamber of Commerce. The result is a vibrant identity that captures the town’s creative spirit and sense of discovery.

From the tagline “Wander into Wonder” to the full visual identity and rollout strategy, the brand was designed to support local businesses, attract visitors, and build community pride. Final deliverables included a business toolkit, illustrated town map, signage, icon set, brand identity, website, and promotional stickers.